In recent times, Jah Prayzah has been experimenting with various sounds as he has been on a quest to penetrate the regional market. Tracks to look out for on the offering, Mushapaidze said, were Dzamutsana and Tauchira as well as a collaboration with Kenyan afro-pop band Sauti Sol and an unnamed Nigerian. It’s just hectic at the moment as we have a lot of travelling to do as well as a video shoot for one of the songs on the album.”
The manager said preparations for the launch were going on well although his band has a hectic schedule. “This strategy has worked wonders because the song, without a video, has got over 100 000 views on YouTube in two days,” Mushapaidze said. Chitubu has excited so many people so to keep this momentum we decided to give the people a snippet of what awaits them so they anticipate the album launch. “Over the years, we’ve had people talk about the album before the launch. On why they had released the title track before the album launch, Mushapaidze said this was part of their marketing strategies and efforts to entice the local following. “Some people are just malicious such that any song on the album, if put in any situation, makes sense.” We’ve tried by all means to ensure we produce a clean album that resonates with the lives of different people that inhabit Zimbabwe so people see the good side of music and not the controversies of politics. “How people interpret songs is entirely up to them. His manager also came out in his defence saying they had tried by all means to produce a ‘clean’ album. In the past two years, the multi-award winning musician, an ambassador of the Zimbabwe Defence Forces, has been accused of recording politically motivated music something he has constantly denied. “Also, Chitubu is metaphorical to the endless blessings that come from God every day.”
Chitubu therefore refers to how his music has been received over the years.” Jah has been producing hits year after year to an extent that we’ve been wondering when he’ll stop being referred to as man of the moment. “Chitubu is a spring that always brings out water. We’ve realised that even when you do an album filled with international songs, it’s just one or two that’ll be hits.”Įxplaining the album title Chitubu, Mushapaidze said it was a Shona word for a spring which produces water eternally. “The majority of the songs will be contemporary/traditional with about three being given an international touch for both local and international listeners.
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